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Copyright ©2002
The Employers Forum
on Age

Tel: 020 8765 7597
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'In BT, because we feel that the commercial benefits of mixed age teams present such a compelling argument for age diversity, we believe we have created an organisation of well balanced, highly motivated teams which because they have the right mixture of skills, experience and potential, maximise our business opportunities in an ever changing market.'

Caroline Waters, Director Employment Policy, BT.

  
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  • Challenges age stereotypes and assumptions
  • Excludes prejudice from employment decisions and views people of different age groups and backgrounds as potential employees
  • Benefits commercially from a skilled and motivated workforce that age diversity can help create
  • Recruits and promotes solely on merit and potential.
    • An age-diverse company will employ a 20-year-old supervisor or a 60-year-old sales assistant - if the individuals have the right promise or skills
  • Identifies new markets and gets closer to its customers.
    • In a recent survey, four in 10 over-45s preferred financial advice from their contemporaries - a scenario where the right employee age profile could help increase sales
  • Becomes an employer of choice in an increasingly competitive labour market
  • Builds its reputation as an ethical and intelligent employer
    • This has been shown to impact favourably on stock-market performance*

     
* Family Friendly Employment Survey, 1998, Rathbone Neilson Cobbold.